Digital Marketing Executive

The TCM Group

£ 25,000 - 40,000

Posted 6 days ago

Looking for your next Marketing role? Check out this fantastic opportunity to join leading and award-winning provider of cultural change, conflict management and leadership development - OTE package: £40k with hybrid working options! 💪

So what’s the job?

The TCM Group are looking for an exceptional candidate to join their Business Development Team: The role is responsible for contributing to a full range of activities in support of the overall business development function of The TCM Group, to help achieve continual business growth. Typical daily tasks will include: ongoing update and maintenance of TCM company websites, social media posting, email marketing, search engine optimisation, paid social media advertising and general content writing.

Tell me more… 👀 

Over the past 20 years, TCM have secured a world class reputation and a first-class client list. They have worked at a strategic level to embed cultural change, leadership development and conflict resolution programmes within organisations as varied as Royal Mail, Network Rail, NATS, Aviva, HSBC, Lloyds Bank, TSB, Capgemini, Ofcom, BA, Virgin Atlantic Airways, Tesco, The BRC, The Metropolitan Police, London Ambulance Service, and the entire UK Civil Service (with whom they have a framework agreement to deliver mediation and leadership training).

What you'll be doing:

You will be using marketing analytical tools to report on the ongoing success of their marketing activities and identify opportunities for improvement. The role will also provide general support to the wider Business development team – working alongside David, their CEO; Matt, Marketing Manager; Robyn, Brand and Content Manager; Erika, External Communications Consultant; and the entire team at Aubergine 262, their web development and graphic design agency.

You will attend weekly business development team meetings, in which they will contribute new ideas to support and diversify their ongoing marketing activities. A specialist skill in a particular marketing niche would be especially advantageous for the role.

Perhaps you can demonstrate previous success with paid social media advertising, have some coding experience, or have a talent for graphic design? They would very much like to hear more!


Ongoing Update and Maintenance of TCM Company Websites: Over recent years, they’ve vastly expanded their digital ecosystem, and now have a total of 7 websites, with two further sites soon to be developed. As you’ll expect, these need regular updates and maintenance to showcase their ever-growing portfolio of products and services; generate traffic and bring good quality enquiries through to the business.

Social Media Posting: For The TCM Group, and each of their standalone sub-brands, they have a growing social media presence. Being mainly a business-to-business organisation, their most used platform is LinkedIn. Here they regularly share company updates, interesting articles, infographics, special offers and much more. A key part of the role, you will be to take ownership of one or more of their social profiles. They may also seek to expand their reach through paid social media advertising, so experience in this area will be advantageous to the role.

Email Marketing: Email marketing is one of their most successful lead generation tools. They run a full variety of email campaigns, including a weekly newsletter, event invitations, and service/ training promotions. As part of the role, you will support this area of their marketing function, by creating attractive, informative, and high performing mailers.

Search Engine Optimisation: As for any growing business, appearing high in the ranks on Google and other search engines is of paramount importance. Organic search continues to bring a healthy volume of traffic to their websites, but of course they want more! Working across their main company website, and sub brands, you will support in the increase of their organic search traffic through keyword optimisation, content creation, link building and analytics.

General Content Writing: When it comes to digital marketing, they know that content is king! You will therefore need to demonstrate strong writing skills, to support with the curation of product information, event summaries, brochures and articles. You will also be encouraged to contribute to the TCM blog, with significant freedom around relevant topics and writing style!

Do I fit the bill? 🕵️

You will be a calm, cool and collected individual who has an eye for detail and the ability to thrive in their fast-paced environment. You will be just as comfortable interacting with single individuals as you are with presenting to a large group of people and will perform excellently under pressure. In addition to these general personality traits and abilities, TCM are looking for a candidate with the following skills:

Experience and excellent understanding of WordPress: This is the platform upon which all of their company websites are built.

Copywriting experience: Although not a writing-specific role the candidate will be expected to be confident and competent in producing compelling copy, suited to a full range of marketing channels.

Multitasking and meeting deadlines: You will be expected to manage a full variety of tasks and prioritise appropriately. You will also be required to work towards given deadlines, while demonstrating consistently high standards to your work.

Organisation: Since you will be handling a number of logistical details and juggling several different types of projects, it will be no surprise that exceptional organisation and fastidious attention to detail are important skills to have.

Interpersonal skills: Given the sheer number of people who you will have to interact with daily, it is essential to have great interpersonal skills and be able to seamlessly carry a conversation.

Customer service: Ideally you will have experience in customer service, as the skills learned in that field can easily carry over to perform the duties of a Digital Marketing Executive.

Teamwork: Most of the activities within the role, from scheduling meetings to writing website content, and lead generation will be a collaborative effort which will require input from multiple sources. Because of this, you need to be great team player.


  • Educated to degree level standard or equivalent
  • A marketing-related qualification (advantageous, but not essential)


  • A minimum of 2 years’ experience within a digital marketing role
  • Experience in a marketing role for a business-to-business organisation would be advantageous

Knowledge and skills:

  • Outstanding relationship-building skills at all levels of an organisation.
  • Able to manage and analyse large data sets.
  • Outstanding written and verbal communication skills with experience of writing a range of formal and informal business documents such as emails, marketing plans or strategy documents etc.
  • High standard of computer literacy including MS Teams, CRM systems (such as
  • Strong influencing and negotiating skills and possessing good business acumen.
  • Works well under pressure and has high levels of personal resilience.

Attitude and qualities:

  • Demonstrable attention to detail and accuracy.
  • Able to quickly digest and understand complex business needs and challenges.
  • A starter-finisher.
  • A team player.
  • Well organised and self-sufficient.
  • Demonstrable customer focus.
  • Innovative and seeks out and implements creative solutions to problems.
  • Commitment to quality and continuous improvement.
  • Note for applicants: please respond to the above areas in your covering letter and include examples where possible.

The exciting bits!

  • Competitive Salary: OTE Earnings of £40,000+ per annum: Consisting of: £25,000 p/a base plus £15,000+ p/a profit share bonus scheme. (NB: Bonus for FY 21/22 was £21,000) 💥
  • Flexible working options ⏰
  • Pension scheme 💰
  • Generous holiday leave 🏖️
  • Birthday off! 🎂
  • 'Gift' days - i.e. Friday off, or a team day out as a reward for an especially successful month 🤸

The key details

📍 Location: Hybrid working. They will take a flexible approach, indicatively three days per week home based, two days per week office based at TCM’s head office in The Business Design Centre in Islington, North London.

💰 Salary: OTE Earnings of £40,000+ per annum: £25,000 p/a base plus £15,000+ p/a profit share bonus scheme. (Bonus for FY 21/22 was £21,000)

📅 Start date: ASAP.

What’s the culture like?

"We have a very collaborative working culture, where most of the office team will have the chance to work with every other employee at some stage through the week. Our hybrid working split suits those based in London and outside. Everyone comes into the office on a Monday with one other day on a rota basis. Fridays are always WFH.

Our organisational hierarchy is very flat, and every employee receives the same monthly bonus, despite what their individual base salary may be. This fosters a climate for shared success, and inspires our growth. Our motto is 'when TCM grows, everyone benefits.'

Employees also benefit from an additional day off on their birthday, and occasional 'gift' days such as a chosen Friday off, or a team day out as a reward for an especially successful month."

So, what are the next steps? ✏️

  1. Apply via Feisty so your application is sent straight to the employer.
  2. Initial online interview: 30 minutes to include a 5 minute presentation of recent marketing work.
  3. Successful interviewees will be invited for a second stage interview, face to face at their London offices. This will be a one hour interview, including a marketing-related activity.
  4. Offer!

Company Description

TCM empowers people and organisations to adopt purpose led, person centred and values based approaches to culture change; conflict and complaints resolution; human resources; people management; and leadership.

They are passionate about protecting relationships whilst securing lasting and sustainable outcomes at times of conflict, change, crisis, controversy, and challenge. They work in partnership with their customers to develop the overarching strategies, the core values, the systems, the processes, the mindsets, and the behaviours which engender a fair, just, inclusive, sustainable, and high performing culture – a transformational culture.

Their consulting team comprises some of the top global talent. Through their expertise and their endeavours, they encourage co-operative problem solving, open dialogue and stakeholder engagement. They are the best at what they do. Their customers benefit from their insightful teaching and consultancy methods which are accessible to all. They are inspired by approaches such as behavioural science, positive psychology, appreciative inquiry, restorative justice, principled negotiation, nonviolent communication, and emotional intelligence.

TCM believe in the ability of people to resolve often intractable problems with compassion and collaboration: when the correct conditions are in place. They also believe that an engaging, empowering, and proactive resolution of business challenges is more effective than the confrontational, adversarial, and often punitive approaches which are currently in use in a great many organisations. 

Established by CEO, David Liddle in 2001, TCM have been a driving force in the development of purpose led, values based and person-centred organisations. Their unique Transformational Culture Model™ is being applied in a wide array of organisations and their transformative leadership and management practices are becoming increasingly mainstream. In 2014, TCM published the now ubiquitous Resolution Framework™ which offers a timely alternative to damaging and divisive grievance discipline and performance management systems.

TCM operate out of the Business Design Centre in Islington, and have a state-of-the-art training and mediation venue (The TCM Academy). They have a team of 12 full time employees covering a range of head office roles. The TCM team also includes c60 freelance associates.

In 2018, TCM was awarded Mediation Provider of the Year at the National Mediation Awards (hosted jointly by the Civil Mediation Council and The College of Mediators). In 2019, they were finalists for the Best HR/L&D Consultancy of the year at the CIPD’s People Management Awards. In 2020, they were the proud winners of the HR Consultancy of the Year at the Personnel Today Awards and in 2021, they won the Change Management Award in partnership with TSB Bank

The team at TCM are proud of what they have achieved over the past 21 years. Looking ahead over the next twenty years, they are extremely ambitious, and are excited about the potential for significant global growth measured in terms of customer acquisition, customer retention, revenue growth and profitability. Throughout their existence, they have adopted a lean business methodology and they use outsourced partners to support their head office team. Their external partners include:

• Aubergine 262, Our design and web development agency

• PR and communications support

• CRM – we use

• Bid writing (large bids).

• Accountancy, IP protection, legal support and other professional services. 

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