Digital Marketing Manager

Growth Idea Ltd

£ 50,000 - 60,000

Posted 3 months ago

Are you a seasoned Digital Marketer looking for your next career move? If so, one of the UK's leading SME business consulting firms wants to hire you!

The role

Growth Idea are one of the most successful SME Business Consulting firms in the UK and work with SMEs across the UK helping them grow profitability, improve asset value, and team performance. Now they are looking for a Digital Marketing Superstar with strong digital marketing experience to join the team to accelerate the ongoing growth of the business.

This is a great opportunity for you to be recognised and rewarded for your performance and progress within a strong business. As a business, Growth Idea pride ourselves on their results-driven, high integrity culture. As a team, they expect the best from each other and give the best to clients.

What will you be doing?

With a laser-like focus on demand generation, the role will have core KPIs including an opportunity pipeline and qualified lead volume. Working closely with the Directors, you’ll play a key role in:

  • Generating qualified leads through the creative use of content as well as paid and unpaid digital engagement
  • Analysing marketing data and prospecting feedback (campaign results, conversion rates, traffic, channels etc.) to help improve lead quality and growth
  • Building and optimising marketing funnels, including lead scoring, lead management and nurture campaigns to deliver pipeline
  • Coordinating with external agencies to support demand generation needs. This may include SEO/ PPC/ FB ads/ PR/ Social Media agencies and freelancers
  • Coordinating the creation of assets and collateral to develop relevant content to be used in lead nurture campaigns and to attract ‘top of funnel’ subscribers
  • Testing and optimising marketing tactics for customer acquisition through all paid activities including paid ads
  • Being the ‘go-to’ technical expert on content and email management for the team and clients
  • Continually analyse and track campaign/ channel success. Implement metrics to demonstrate ROI against investments.

Who are you?

You're a competent marketing professional who is willing to make their mark in a fast-paced environment. You see yourself at the cutting edge of digital marketing knowledge with the capability of improving lead quality and metrics by multiple times in a business.

You will have...

  • 8+ years of experience with B2B digital marketing with a focus on demand generation and integrated multi-channel marketing campaigns
  • A proven track record of delivering leads through inbound, outbound, and nurture efforts in a commercially focused marketing role
  • Experience managing multiple projects and working with multiple stakeholders at the same time in a fast-paced environment
  • Strong data analytical skills
  • Strong working knowledge of marketing automation tools (e.g. Ontraport, Hubspot, Salesforce, AI-based marketing)
  • Ability to be hands-on in the development and execution of tools and tactics and in managing external counterparties.

If you have experience or believe you have the necessary transferable skills and are looking for a new challenge, then we would love to hear from you!

The key details

💰 Base salary of £50-60k, with a £70k+ OTE (including their performance and quarterly bonus!)

📍 Based in Growth Idea's London office

What can you expect?

  • Exceptional earning potential with a strong salary and performance-related bonus
  • An opportunity to contribute strategically to a growing enterprise working with SMEs
  • The opportunity to forge an exciting career within the SME consulting sector and build a world-class B2B marketing machine
  • Company pension and flexible schedule

Why Growth Idea are good to work for

What they have to say: "We are passionate about creating better realities through knowledge to strengthen the communities we live and work in. We have a strong culture of competence, non-negotiable integrity, commitment to delivering results, and uncompromising care. If these are values you relate to, send in an application and we would love to connect."

Company Description

The core purpose at Growth Idea is to create better realities.

They are very passionate about what they do and are committed to making a positive impact. Their objective is to achieve economic growth and long-term asset value. They do this by working with extraordinary talent and flexible capital to help business executives solve problems and meaningfully engage with their stakeholders.

As a group, they are strongly positioned to make a positive impact through their businesses, knowledge, and investments and to strengthen the communities they live and work in.